We’ve all seen them; those huge 24” x 18” magnets on the doors of business cars and trucks. They really help advertise your business when you are out driving that vehicle. Let’s say that your business has 10 employees and 10 company cars.
Those “car door” magnets will be seen by about 100 cars every day! That’s 1,000 views of your advertising magnet every day… 365 days a year (as long as your employee is driving that car). Pretty impressive, huh? These large car magnets can cost anywhere from $10 each to $25 each, depending on the artwork and the quantity that you order. Certainly a cost-effective advertising tool no matter how you look at it.
If you are looking for more bang-for-your-buck, consider this… instead of using those over-sized, overpriced car door magnets use our smaller oval or round car magnets. For the same $250, we can supply you with 200 more subtle, more creative and more colorful car magnets. Imagine the impact you will gain if there were 200 cars driving around with your magnet on them!
But you don’t have 200 employees or 200 company cars. That’s the beauty of this advertising concept. You have the cars of your customers and your friends become your mobile “billboards”.
However, most people will not want a blatant adverting magnet on their personal car. Really, who would? The key here is to design a clever magnet that will appeal to your community. The advertising part is really secondary to the non-advertising message. Our design-team is here to help you create a magnet that will both be willingly attached to your clients car, and will also provide an advertising message for your company.
Here’s an example. If you are a cyclist (and there are millions in every state in America), one of your common goals is to educate the driving public to “share the road”. You see this phrase on Bike Route signs, you see it painted in the Bike Lanes, you see it on t-shirts and cycling jerseys. Cyclists actually buy car magnets that say “Share the Road” and put them on their cars.
By combining a popular catch-phrase of your target audience (Share the Road in this example) with your company name, you have created an advertising magnet that will be eagerly displayed on any cyclist’s car. Keeping your company info small and subtle (to avoid the appearance of a blatant advertisement) will make it even more likely that the magnet will end up on that car.
Now you have 200 magnets on 200 cars, and just like the big car door magnets, each of your smaller magnets will be seen by about 100 other cars every day; broadcasting your company name. 6th grade math tells us that those 200 magnets will generate about 20,000 impressions every day. Does this sound more effective than those large car door magnets?
For more information, and to have one of our expert designers show you what we can do your you, just visit our website at www.arcmktg.com