How to Create & Run a Successful Fundraiser
Kicking off a new fundraiser isn’t easy. You have to know what you want to do, how to organize your group, and how to make the fundraiser a success.
There are several steps to take when it comes to creating and running a successful fundraiser. Here are some of the basics to help get you started.
Basic Steps for Creating & Running a Successful Fundraiser
Step #1 – Figure out Your Why
The first step for any fundraiser is to figure out why you need to raise money. You want to have a solid reason for the money you plan to raise to help motivate the group.
For example, if you want to sell custom car magnets to raise money for new baseball equipment, this is your reason. Players can easily be motivated by the idea of new equipment for games and practice.
Step #2 – Know How Much You Need
Figure out the amount of money you need to raise before you choose a fundraiser. If you’re trying to raise money for a mission trip, this might include travel expenses, food, transportation, etc.
No matter why you plan to raise money, have a clear idea of how much you need to raise. This will make it easier to figure out the right fundraiser and if you plan to sell something, how many you need to sell to hit your goal.
Step #3 – Choose the Right Fundraiser
There are several fundraising options out there from hosting an event to selling custom car magnets. You want to choose the right fundraiser for your group.
Consider the cost of the fundraiser, the profit margin, the work necessary, and all other factors. For some groups, holding a dinner event with entertainment and a silent auction makes sense. For others, it will be much easier to sell car magnets.
Step #4 – Create a Plan
Once you know why you’re raising money, how much you need to raise, and the fundraiser you plan to use, you want to create a plan. This plan should include steps to help you achieve your ultimate goal.
For example, if you decide to sell custom car magnets, you might set a goal for each participant to sell a certain number of magnets. You might also create a plan to find local business sponsors to cover the cost of the magnets.
Step #5 – Implement Your Plan
After you’ve created a plan, it’s time to put it in practice. Implement your plan and make adjustments, as necessary, along the way. You’ll find better success with a fundraiser when you have a plan you can easily follow and adjust, if necessary.
As you work through these five steps, make sure you take the necessary time and consider the opinions of those within your group. You want to know why you’re raising money and how much you need. You also want to make sure the fundraiser you choose will get enough participants excited to help you run a successful fundraiser.