Should Realtors Use Car Magnets for Marketing?

April 13, 2020/1 Comment/in Promotional Car Magnets /by Russ

Car Magnets for Realtors

Should Realtors Use Car Magnets for Marketing?

Realtors must find ways to reach the community and get their name out. Whether you’re new to real estate or you’ve been around for a while, it’s important to become visible within your local community.

As a Realtor, you want to make sure your advertising builds your brand and draws in buyers and sellers. Many Realtors choose custom car magnets to help spread awareness. Is this a good way to spend your marketing dollars?

3 Benefits of Car Magnets for Realtors

Your target market is found everywhere throughout your community. Anybody owning a home or looking to own a home is your target market and these people span all demographics.

Gaining exposure is rather important and custom car magnets offer a great way to spread your message throughout the community. Here are a few great benefits of car magnets for Realtors.

1. Incredible Exposure

You probably drive all over your community when showing properties, running errands, or just commuting to and from your office. Every single time you drive, you have the opportunity to show off your company message on the side of your car.

Custom car magnets offer a great way to gain incredible exposure throughout your local community.

2. Amazing ROI

When it comes to marketing, the best forms of advertising provide a great return on investment. Custom car magnets don’t cost much money and one commission will likely pay for enough car magnets to outfit an entire fleet of vehicles.

Your investment in custom car magnets for advertising pays off with one closed sale. All you need is one lead, which is saying something since most forms of advertising require you to close multiple deals just to break even.

3. Versatility

Magnets don’t have to be used just on your car. Since a custom car magnet can be used on any metal surface, they offer great versatility for Realtors.

Along with the ability to use the magnet on any surface, it also allows you to live in a deed-restricted community with rules against car advertising. Since custom car magnets can be put on and taken off your car easily, you can take the magnet off when you arrive home and put it back on when you leave in the morning.

A Few Quick Do’s and Don’ts for Car Magnet Advertising

Gaining the many benefits of car magnet advertising for Realtors requires you do it right. There are some do’s and don’ts you want to follow including:

DO – Use a picture on your magnet. As a Realtor, you are branding yourself. Using a picture is a great way to get your face out there and become recognizable in your community.
DON’T – Drive poorly throughout your community. If you become a maniac on the roads, your reputation for cutting other drivers off, speeding, and driving poorly will become attached to your name (and picture). Make sure you’re courteous to those on the road and don’t drive aggressively.
DO – Make sure your car magnet is clear and easy to read. Use letters large enough to be read from a distance and make sure the message is very clear. Good colors and a border for your font will go a long way to ensure others can read your custom car magnet quickly and from a distance.
DON’T – Include too much information. Keep your Realtor car magnet simple as most seeing it won’t have long to read it. Your name, company name, picture, and phone number are about all you really need to include.

Custom car magnets are a great marketing tool for Realtors. They provide a very high ROI and offer the ability to create brand awareness. Contact Arc Marketing today and let us create the perfect advertising or promotional car magnet for your real estate business.

Promote your business with a custom car magnet

October 16, 2015/0 Comments/in Promotional Car Magnets /by Russ

Advertising Magnets for Small Business

Promote your small business with a custom car magnet.

We’ve said it before, and we’re saying it again… small inexpensive car magnets in large quantities can provide much more advertising value than those large “car door” magnets. It’s a simple math problem, really.

You can spend $600 on 20 car door magnets at Staples.com and get enough magnets to outfit 10 vehicles (1 magnet on each side of 10 vehicles), or you can spend $600 and get 300 of our promotional magnets that go on the back of 300 cars. Which do you think will provide more advertising value?

Considering that each car will be seen by hundreds of other cars every day, the answer to our math problem is quite obvious (why didn’t they have math problems like this when I was struggling in grade school?).

Ask yourself this question… is it more advantageous to have your advertising magnet on the front doors of your car, or on the back bumper? Think about your daily commute; how often are you stopped at an intersection, behind another car just staring at their back bumper? Dozens of times each day, right? How often are you sitting at an intersection staring out of your side window at the car next to you? Hardly ever.

How about when you are in moving traffic. Again, are you more likely to 1) focus on the car in front of you, or are you 2) staring at the car on your right that is moving in the same direction as you. If you answered #2 above then please don’t be on the road at the same time I am! Let’s bottom-line this… that magnet on the side of your work car is not going to be seen by moving traffic. It’s only going to be read if your car is stopped, perhaps when you’ve pulled to the side of the road to exchange insurance information with the guy that just side-swiped you while trying to read your magnet through is passenger side window.

Let’s get back to our math question… By giving 300 of your clients a less expensive magnet like the one shown above, instead of buying 20 large car door magnets for 10 cars, you will have 30 times more exposure. You now have 300 mobile billboards spreading your message. And if you consider the fact that a magnet on the side of a car is much less effective than a magnet on the back of a car, then that might increase to hundreds of times more exposure.

So, get more exposure when you are on the move and turn every drive into a promotional opportunity.

Promote your Small Business with a Small Car Magnet

August 11, 2014/in Promotional Car Magnets /by Russ

Advertising Car Magnets for your business.

We’ve all seen them; those huge 24” x 18” magnets on the doors of business cars and trucks. They really help advertise your business when you are out driving that vehicle. Let’s say that your business has 10 employees and 10 company cars.

Advertising Car Door Magnets

Those “car door” magnets will be seen by about 100 cars every day! That’s 1,000 views of your advertising magnet every day… 365 days a year (as long as your employee is driving that car). Pretty impressive, huh? These large car magnets can cost anywhere from $10 each to $25 each, depending on the artwork and the quantity that you order. Certainly a cost-effective advertising tool no matter how you look at it.

If you are looking for more bang-for-your-buck, consider this… instead of using those over-sized, overpriced car door magnets use our smaller oval or round car magnets. For the same $250, we can supply you with 200 more subtle, more creative and more colorful car magnets. Imagine the impact you will gain if there were 200 cars driving around with your magnet on them!

But you don’t have 200 employees or 200 company cars. That’s the beauty of this advertising concept. You have the cars of your customers and your friends become your mobile “billboards”.

However, most people will not want a blatant adverting magnet on their personal car. Really, who would? The key here is to design a clever magnet that will appeal to your community. The advertising part is really secondary to the non-advertising message. Our design-team is here to help you create a magnet that will both be willingly attached to your clients car, and will also provide an advertising message for your company.

Here’s an example. If you are a cyclist (and there are millions in every state in America), one of your common goals is to educate the driving public to “share the road”. You see this phrase on Bike Route signs, you see it painted in the Bike Lanes, you see it on t-shirts and cycling jerseys. Cyclists actually buy car magnets that say “Share the Road” and put them on their cars.

Share the Road Car Magnet

By combining a popular catch-phrase of your target audience (Share the Road in this example) with your company name, you have created an advertising magnet that will be eagerly displayed on any cyclist’s car. Keeping your company info small and subtle (to avoid the appearance of a blatant advertisement) will make it even more likely that the magnet will end up on that car.

Now you have 200 magnets on 200 cars, and just like the big car door magnets, each of your smaller magnets will be seen by about 100 other cars every day; broadcasting your company name. 6th grade math tells us that those 200 magnets will generate about 20,000 impressions every day. Does this sound more effective than those large car door magnets?

For more information, and to have one of our expert designers show you what we can do your you, just visit our website at www.arcmktg.com

Promotional Car Magnets

December 26, 2013/in Promotional Car Magnets /by Russ

Promote Your Business with a Custom Car Magnet

There are a number of companies selling the large “car door” magnets. These are great if you want to advertise your business on your personal car, but none of your clients will want a magnet that big on their car (plus, those over-sized advertising magnets can cost $20 each or more)! As mentioned on an earlier blog post (Car Magnets go Viral), the more cars you can get your magnet on, the better. For about $1 each, we can design and print a thousand bullet-proof outdoor magnets (5″ Oval or 4¼” Circle). Give one of those to each of your clients and soon the world (or at least your part of the world!) will be seeing your company name all over town.

Now, the key to getting these customers to put that magnet on their car is in the way the magnet is designed. If it looks too much like a 100% advertisement, then most likely they won’t want it on their car (I know I wouldn’t). But if we make the design a little edgier, more colorful, more fun… then you have something that they will eagerly put on their cars.

As mentioned before, each car magnet will be seen by approximately 100 cars every day (7/24… 365 days a year). It doesn’t take a math wizard to figure out that this is a tremendous way to get cost-effective advertising. See, the magnet is just the medium that your advertisement is printed on… but your client’s car is the key. You are using his or her car as a free mobile device to broadcast your advertising message. You are such a GENIUS!

Here’s a magnet designed and produced for Shred 415, a high-intensity workout facility with studios in the Chicago area…

Promotional and Advertising Car Magnets

Imagine this magnet on 500 cars around town. You wouldn’t have to imagine it if you were in the Chicago area… you would be seeing this several times every day on different cars!

If your business needs a shot in the arm, consider a promotional magnets from ARC Marketing. For more information about our car magnets, visit us at www.arcmktg.com

Should Realtors Use Car Magnets for Marketing?

Should Realtors Use Car Magnets for Marketing?