Lollipop vs. Car Magnet

Car Magnets for Fundraising

Car Magnets for Fundraising

Literally, just now, I bought a lollipop for a dollar. It was for a fundraiser for a local school. Two children were going door to door selling them. The lollipop looked just like any other lollipop, and I don’t know what makes it worth a dollar (is that the going rate for a lollipop these days?). Anyway, it is just a small round lollipop the size and shape of a tootsie-roll pop. I probably wouldn’t pay a quarter for it at a Convenience Store.

I wonder how much money the school is making off of each lollipop. Not knowing the cost of lollipops at wholesale, I guess the school could have paid 50¢ each for them and is doubling their money. I almost said “no thanks” because I don’t eat much candy and I don’t really want it in the house. But I bought one anyway (good neighbor policy). It’s 2014 and I would assume that most people are looking at high fructose sugary snacks a little differently than they did in the past. I wonder how many other neighbors are wondering what to do the lollipop they just bought. I also don’t even know which school they attend. Maybe they just bought 20 lollipops at the 7-11 for a 50¢ each and are making money for themselves; you never know.

Now, if they had ordered custom made car magnets with their school name and school logo, they would probably have an easier time with this fundraiser. Nobody looks at a car magnet and wonders if it will make them fat, or affect their health. They also wouldn’t need to wonder what school these kids attended; it would be printed on the magnet.
Perhaps the best news for the school is that a car magnet fundraiser will make a lot more money and even raise awareness for the school. If that school had ARC Marketing print 500 car magnets, they would have made $1,685 in pure, clean profit. At 50¢ profit per lollipop, that’s 3,370 lollipops (and about 10,000 cavities). Maybe the local dentist should be selling the lollipops.

So the moral of this story is: schools should get out of the business of unhealthy snacks and get into the business of branding themselves with a custom car magnet.

We would love to design a custom car magnet for your school. Request a free Virtual Magnet and one of our artists will unleash their mad skills on a design just for you. To get started on your free Virtual Magnet, click here.

What is a Virtual Magnet?

What is a Virtual Magnet, and why is it so important? A Virtual Magnet is really nothing more than a digital copy of the design that our art department is working on (at no charge!) for your new custom car magnet. More than likely, there will be several revisions of your magnet design and a new Virtual Magnet will be emailed to you after each revision so that you can see it and comment on it. If more changes are requested by you, then our art department will create a new, revised Virtual Magnet and email that to you also. Eventually, you will have a car magnet design that you love and then we can begin printing and shipping your new custom car magnets to you.

Remember, the Virtual Magnet is a free service from ARC Marketing and is the most important phase of the entire car magnet process, so get involved!

Getting the perfect custom car magnet is easy at ARC Marketing! Visit our website at


Custom Shape Car Magnets

Crest Car Magnet

Crest Car Magnet

ARC Marketing does not charge extra for custom shaped car magnets, but what is the best outside shape to use?

For durability, the best car magnet shape is either a circle or an oval. Both oval magnets and round magnets have a single, unbroken, continuous outside edge. Unlike squares, rectangles or intricate die cut shapes, round and oval magnets don’t have any sharp corners that can begin to tear over time.

But if a unique, irregular outside shape will make your magnet look better, then go with that! We do not charge extra for custom shapes. We also do not charge more for extra colors, so no need to compromise there either!

ARC Marketing is America’s leader in custom car magnets. Custom means just that… custom!

Visit our website for all of your custom car magnet needs.

Car Magnets for Autism Awareness


Autism Awareness Car Magnet

Autism Awareness Car Magnet

One of the many ways that car magnets can provide a powerful message is through “cause marketing”. Autism Awareness is one of the causes that have embraced car magnets as a tool to get the message out to the people.

Most websites that offer Autism Car Magnets have generic magnets that are preprinted and stocked in inventory. The advantage to this is that you can order 1 or 2 of these generic autism magnets, and you can get them pretty fast; usually shipping to you in about 3 days. These generic autism magnets usually cost about $5 each, plus shipping. Putting this type of magnet on your car makes you one of a thousand, if not one of 100,000. While this autism magnet will help the autism cause as a whole, it will do nothing to advance your own personal autism story.

But if you have bigger plans, and if you want a customized car magnet for your Autism Awareness Program, then ARC Marketing can offer a solution. Let one of our designers create a magnet specifically for your group. Customized magnets can provide more impact, create more fundraising dollars and shine the spotlight on your specific cause.

Also, since you will be buying at least 50 of your very own custom car magnets, the price could well be lower than the generic magnets. 50 custom 5” oval magnets (designed exclusively for you) will cost only $3.50 each. Buy more and the price is even less. For example, buy 150 custom autism car magnets and the price goes down to $2.10 each. Sell those magnets for $5 each and the fundraising potential is huge! Mention this blog post and we will also pay your set-up charge (normally $50).

Don’t wait! Start creating awareness and start making money! You can do both with a custom autism car magnet from ARC Marketing! Call us at 760-743-6340 for more information.

Car Magnets – Best Design Wins

Perhaps the most critical part of the entire personalized vehicle magnet process is the design. Design work can be time consuming and expensive. Designing your new car magnet can take hours of artist-time. There could be numerous revisions. But it’s all worth the time and effort if you end up with a magnet that you love!

And what is the cost for all this?  Nothing if you are working with ARC Marketing. We do not charge for artwork or design-time.

We think we have the best designers in our industry. Our designs are clean and crisp; easy to read from a distance but able to broadcast your message powerfully.

Are you ready to have one of our designers unleash their mad skills on your next car magnet? Visit our website at and let’s see what we can do together.

Promotional Car Magnets

There are a number of companies selling the large “car door” magnets. These are great if you want to advertise your business on your personal car, but none of your clients will want a magnet that big on their car (plus, those over-sized advertising magnets can cost $20 each or more)! As mentioned on an earlier blog post (Car Magnets go Viral), the more cars you can get your magnet on, the better. For about $1 each, we can design and print a thousand bullet-proof outdoor magnets (5″ Oval or 4¼” Circle). Give one of those to each of your clients and soon the world (or at least your part of the world!) will be seeing your company name all over town.

Now, the key to getting these customers to put that magnet on their car is in the way the magnet is designed. If it looks too much like a 100% advertisement, then most likely they won’t want it on their car (I know I wouldn’t). But if we make the design a little edgier, more colorful, more fun… then you have something that they will eagerly put on their cars.

As mentioned before, each car magnet will be seen by approximately 100 cars every day (7/24… 365 days a year). It doesn’t take a math wizard to figure out that  this is a tremendous way to get cost-effective advertising. See, the magnet is just the medium that your advertisement is printed on… but your client’s car is the key. You are using his or her car as a free mobile device to broadcast your advertising message. You are such a GENIUS!

Here’s a magnet designed and produced for Shred 415, a high-intensity workout  facility with studios  in the Chicago area…

Promotional and Advertising Car Magnets

Promotional and Advertising Car Magnets

Imagine this magnet on 500 cars around town. You wouldn’t have to imagine it if you were in the Chicago area… you would be seeing this several times every day on different cars!

If your business needs a shot in the arm, consider a promotional magnets from ARC Marketing. For more information about our car magnets, visit us at

Car Magnets Go Viral!

Car Magnets Go Viral… Most people associate the word “viral” with digital devices (cell phones, iPads, computers, etc.) because of their ability to take information and allow an unlimited number of people to eventually see it. Car magnets do the same thing, though on a slightly smaller scale! Imagine that you have a talented ARC Marketing designer create your custom vehicle magnets, and suppose you order 500 of them. Eventually, you sell them all, so now there are 500 cars showing off your fundraising vehicle magnets. How many other cars do you think will see each of those magnets every day, if the car was driving around town? 25? 50? 100? Maybe more. Let’s say 100, just to keep the math simple. 500 cars multiplied by 100 unique views equals… 50,000 views a day. And that’s everyday; 24/7. It never quits, it always broadcasts your school name, team name, etc. The only way it won’t broadcast your message is if that car is in the garage.

Go Viral. Let us design your new custom fundraising car magnet today.

Click here to get started on your free Virtual Magnet.

Car Magnets: What makes a strong car magnet design?

Fundraising car magnets can certainly make money for your projects, but they can also create a lot of exposure for your school, your team or for your cause. So the questions is, how do you design your new car magnet to be both a strong fundraising tool and a recognizable symbol around your community? On personalized vehicle magnets, simpler is usually better. Remember, most people are going to be reading your new car magnet from at least a car-length away, and sometimes at freeway speeds, so having a lot of words (which means the letters will be smaller) is going to be less readable than just 2 or 3 words. We like to design our magnets with the most emphasis at the top of the magnet (your school name, your team name, etc.) in large letters. We like to put your logo or mascot (or any artwork) in the center of the magnet. Any other words can be put at the bottom of the car magnet in a slightly smaller font. This is just our suggestion! Since we do not charge for the time our artists spend on your design, why not experiment with 2 different designs? Remember, we do not charge more for extra colors, or for custom shapes, so get creative on your new car magnet.

Are you ready to get started on your new car magnetClick here and fill out our Free Virtual Magnet form and one of our artists will get started on your new custom car magnet.

Church Car Magnets

Car Magnet of the Month. December 2013

New Horizons Church in Radford, VA created a new logo for their church. What better way to show it off with a Custom Car Magnet from ARC Marketing! Soon, everyone in Radford will be familiar with this new logo.

This is New Horizons second custom car magnet design this year. The first design was more of an “informative car magnet” (who we are, what we do, etc.). This new car magnet shows off their beautiful new logo. Congratulations to the design-team at New Horizons Church… awesome new logo!

Church Car Magnets

Church Car Magnets

Want more information on getting a custom car magnet for your church? Visit our website at

Car Magnets: Welcome to our new website!

After months of development, the new ARC Marketing website on-line. The web development team at ARC Web Solutions did a great job (let me know if you would like  a new website for your group also).