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The Two-Magnet Strategy That Can Multiply Your School Fundraiser

Before You Order Team Magnets, Read This

If you’ve been put in charge of fundraising for your gymnastics, wrestling, or lacrosse team, let me start by saying: welcome to the club. You probably didn’t volunteer out of a burning passion for sales; you were likely the most organized person in the room, so congratulations… you got the job.

As someone who has helped schools raise money for over 20 years, I can tell you that small team fundraisers usually face one massive problem: audience size.

When you order 50 gymnastics magnets, the only people who will buy them are gymnastics parents, grandparents, and coaches. That’s a tiny market. Because the order volume is small, your cost per magnet is high, leaving you with a tiny profit—usually around $200 to $300 for all your hard work.

Here is the secret to fixing that: Don’t sell one magnet. Sell two.

The “Two-Magnet” Strategy

Your athletes worked hard, and they deserve a dedicated team magnet. Keep it! But alongside your team order, add a second, gorgeous design that simply celebrates the entire school (e.g., Hart County High School Bulldogs).

Suddenly, your potential audience jumps from 30 gymnastics families to thousands of students, teachers, alumni, custodial staff, and local community members.

By combining a small team order with a large school-wide order, your cost per magnet drops drastically—turning a minor $200 payout into a multi-thousand-dollar fundraiser that essentially pays for your team’s magnets.

The Math Speaks for Itself

Fundraising ComparisonStandard Strategy
(Team Only)
Two-Magnet Strategy
(Team + School)
Team Magnets Ordered5050
School Spirit Magnets Ordered0500
Potential AudienceTeam Families OnlyEntire School & Community
Selling Price (Each)$10.00$10.00
Total Cash Raised$500$5,500
Total Magnet & Shipping Cost$212$1,052
NET PROFIT FOR YOUR TEAM$288$4,448

(Illustration based on a $10 selling price per magnet. Actual fundraising results will vary depending on final quantities and pricing.)


Two Magnets. Two Different Jobs.

Neither magnet replaces the other—they just have different jobs:

  1. The Team Magnet: Celebrates your specific athletes and creates team pride.
  2. The School Spirit Magnet: Makes the real money by tapping into general school pride.

Instead of working endlessly trying to extract more money out of the same 20 team parents, give the entire school community something they actually want to buy.

Since we’re already designing your team magnet today, ask us to throw in a free mockup for a matching School Spirit Magnet. It costs you nothing to see it, and it might just fund your entire program for the year.

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